Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

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Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts
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Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs—few of which result in new clients or contracts. Now everyone can dramatically boost their success rate...